Gough Bailey Wright

contact us

If you’d like to talk about any aspect of your marketing, please email Sue Bailey (Managing Director) or Michelle Wright (Creative Services Director), or call us on 01527 579555.

If you would like us to call you back then please complete the following form and we will be in touch.

Pay Per Click (PPC)

There are a number of reasons why Pay-Per-Click is such a good source of online marketing. Here are just a few:


• Obtain a good listing while a new site is optimising
• Encourage traffic based on specific searches
• Rank above competitors
• Boost sales
• Test keywords for future SEO campaigns


PPC or Pay Per Click is an excellent online search marketing solution to improve your company website presence and coverage quickly. PPC adverts appear within the sponsored listings, which normally appear as the top 3 listings above the organic listings and down the right hand side of the page. There is a click cost involved with PPC. However, you are only paying for people who want to actually visit your website.


PPC makes a good alternative to SEO (search engine optimisation) if you find your SEO organic rankings are taking a while to develop. PPC provides instant presence within your selected search engines. SEO is a long-term investment, which generally requires continued nurturing to achieve good results.


To get the most out of your budget, your PPC campaign needs to be carefully prepared and managed. Close attention needs to be paid to CTR (click through rate), which is essential to your campaigns quality scoring. Generally the higher your CTR the lower your CPC, which will enable you to gain higher positions whilst trying to bring down your click costs. To ensure a high CTR, it is essential to display good quality advert copy that is target specific to your searchable keywords.


When trying to achieve high conversion rates from your PPC campaign, it is also vitally important that you are selecting the right keywords with the right bid amount. The actual website or landing page also plays a very important role in the success of your conversions too, so it is vital that specific product/services keywords deeplink to the correct landing page to help with conversion. It is also recommended that conversion tracking is implemented into your website so return on investment can be monitored. If all these factors are managed closely on a regular basis then PPC campaigns can provide good levels of success.


It is also vital to have correct landing pages, so that your potential clients land in the place that is relevant to them when they arrive at your website. What’s the point of landing on the home page if you are looking for a particular product of service? Landing page optimisation is also a service we offer along side PPC.


Campiagns can also be set to display in specific geographically targeted locations. So for example, a campaign could display in specific locations such as Bromsgrove, Birmingham, Worcester or the entire West Midlands. This a a good option for campaigns wishing to target local people or businesses and can also reduce costs.


We will agree with you a selection of search terms, and during the campaign we will use analytics and tracking to ensure that we are getting the best possibly value for money, overtime reducing the cost per click.


The Gough Bailey Wright PPC set-up service includes:


1. Keyword research

2. Campaign creation

3. Ad group creation

4. Writing adverts and selecting landing pages

5. Configuring max Cost Per Click (CPC)

6. Configuring advanced aspects such as position preference

7. Configuration of analytics for conversion data

8. Monthly Report


For further information, or to arrange an appointment contact our Digital Team or call: 01527 579555.



Google Pay Per Click