Drayton Manor Theme Park appoints Gough Bailey Wright as National PR Agency
10th May 2010
Award-winning Midlands marketing communications agency, Gough Bailey Wright has been appointed to handle the national PR for Drayton Manor Theme Park, home of Europe’s only Thomas Land and one of the UK’s most popular family attractions.
As part of the new agreement, the Gough Bailey Wright team, led by managing director Sue Bailey, will promote the park to the UK’s national consumer and B2B print, online and broadcast media.
The agency, which is based in Bromsgrove, Worcestershire, won the account as a result of the ongoing regional PR support it has provided over the past 10 years to Drayton Manor, which is visited by more than a million people a year.
The national account comes as the Staffordshire-based theme park celebrates its Diamond Anniversary, which Gough Bailey Wright is helping to promote throughout 2010.
Colin Bryan, Managing Director of Drayton Manor Theme Park, said: I’m delighted that Sue and her team will be handling the park’s national PR. I’ve known and worked with Gough Bailey Wright for more than a decade and over the years I have come to trust their judgement and admire their passion for promoting Drayton Manor Theme Park.”
Sue Bailey added: “Drayton Manor is a well known and well loved client, and we are very proud to have been appointed as national PR consultants. The new account is a reflection of our dedication and expertise and we look forward to promoting Drayton Manor Theme Park on a national and regional level in the long-term and throughout this exciting Diamond Anniversary year.”