Gough Allen Stanley Helps Client Win Social Media Award
29th October 2009
Bromsgrove-based marketing communications agency, Gough Allen Stanley, has helped its client, Purity Brewing Co., win a social media award at the Society of Independent Brewers’ (SIBA) Brewing Business Awards 2009.
Purity picked up the award for ‘Best Use of Electronic Media’ for a campaign devised by Gough Allen Stanley, which SIBA judges praised as being ‘a fresh, engaging and effective social media strategy using Twitter and Facebook’.
By sharing company and industry information, communicating directly with its customers and ale enthusiasts, as well as holding monthly prize draws, Purity’s twitter account, @purityale, has generated over 370 followers since June 2009.
The agency has also helped Purity create a Facebook fan page for UBU, the brewery’s inspirational dog, who lent his name to Pure UBU, one of Purity’s award-winning ales.
UBU’s latest Facebook activities have included an ugly dog competition, with fans uploading photographs of their ugly canines in an attempt to win a range of Purity merchandise.
As a result of the campaign, Purity’s profile has been raised amongst beer writers, as well as real ale fans across the UK and sales have doubled in the past year.
Paul Halsey, Purity’s Managing Director, said: “Purity is a fresh, funky and innovative brand, which is why we wanted to replicate this in our social media marketing campaign. Gough Allen Stanley has successfully devised and executed a strategy that has spread the Purity brand and generated a large following of fans, with whom we are interacting on a daily basis.”
Gough Allen Stanley has recently developed a dedicated social media team, who are specialists in this field, and is currently tweeting for Purity, Drayton Manor Theme Park and for the Gough itself as @GoughPR. All three twitter accounts have been entered into Goldentweets, the first awards ceremony of its kind.
Michelle Simpson, Account Director and social media specialist at the agency, said: “At Gough Allen Stanley we pride ourselves on reaching our clients’ markets using both traditional and emerging marketing techniques. Social media is here to stay and is transforming the way in which businesses reach and communicate with consumers. We can now offer our clients direct, immediate and two-way communication with their target audiences, improving brand reputation and increasing sales through effective strategies, which recognise the importance of new media systems and the fragmented nature of their social uses.”
Follow Gough Allen Stanley and Purity Brewing Company on Twitter at @GoughPR and @purityale respectively.