A Letter to Muggles to celebrate 20 Years of Harry Potter with NYMR
To celebrate 20 years of Harry Potter and the Philosophers’ Stone, the North Yorkshire Moors Railway hosted its very own Harry Potter weekend at the station used as Hogsmeade Station in the popular films.
As North Yorkshire Moors Railway’s very own Goathland station was used for Hogsmeade Station in the popular films, they held an event to celebrate 20 years since Harry Potter and the Philosophers’ Stone was first released. Our aim was to create conversation and promote the event, so in order to do this we sent a letter, written in the style of aiming it at ‘Muggles’, along with clapper boards, to some of our key press contacts. This resulted in some national coverage and a very happy client!