Analytics and measurement

A key requirement for all successful digital marketing activities is well-planned and implemented web analytics. In all the websites we build and for all of the digital advertising campaigns we launch, we ensure the destination website has been setup to track the resulting traffic correctly. With web analytics, more is definitely better.

As a Google Partner, we are Google Analytics certified and trained to implement and report web analytics to an advanced level so that we can monitor and report on your website or marketing campaigns’ performance.

In web analytics, although more is always better, not all of our clients need all those numbers and just need to know the key performance indicators or even just the return on investment a campaign has achieved. We can scale our reporting to every client’s needs so you only get the information you really want. This is thanks to our advanced reporting suite that we use for all our digital reporting for SEO, PPC, web analytics and even competitor analysis.

For further information, or to arrange an appointment, contact our digital team today via the form below, at info@gough.co.uk or on 01527 579555.