Display advertising

Display advertising is a term used to describe traditional banner ads found across the internet on websites of all types that link back to the advertisers’ website.

Display advertising allows you to run campaigns with excellent creative targeted to audiences of all sizes from very broad to very niche. They can be used for a variety of marketing objectives including brand awareness although they can also be used for direct response. With any new digital advertising campaign the key to success can be to ensure the type of campaign matches the objective.

Display advertising can be a very effective way of getting your brand in front of a lot of people so it’s critical that the targeting options and ad creative are chosen carefully to maximise your results. Display ads can be targeted in many of the following ways:

  • Demographics including Age and Gender or even Parental Status
  • Keywords
  • Placements – specific websites you want to advertise on
  • Topics or Interests
  • Retargeting – showing your banner ads to your previous website visitors

For further information, or to arrange an appointment, contact our digital team today via the form below, at info@gough.co.uk or on 01527 579555.