Pay-per-click PPC Agency

Gough Bailey Wright is a PPC agency carrying out PPC management in South Birmingham. Pay-per-click (PPC) can be an excellent online search marketing solution to quickly improve your company website presence within search results.

PPC adverts normally appear as the top 3-4 listings above and 3 below the organic listings. In February 2016 the ads down the right hand side of the page on Google have been removed, as a result these ads are now taking up most of the first page of results.

PPC provides instant presence within your selected search engines and makes a good alternative to search engine optimisation (SEO) if you find your SEO organic rankings are taking a while to develop.

We believe that PPC advertising can help your business succeed. However, you might not have the time or resources to devote to building and regularly maintaining a successful account. Or maybe you’d just like some help optimising from an expert.

For more information on why advertisers choose to use a third party to manage their Google AdWords campaign read the Google Advertiser guide: working with third parties.

As both a Google Partner and Bing Ads Accredited Professional PPC agency, Gough Bailey Wright will analyse your business and use our specialist skills to provide the conversions and return on investment that your business deserves. We also use a specialist reporting suite that allows us to provide detailed monthly reporting on campaign performance.

Bing Ads Accredited Professional PPC Agency


The Gough Bailey Wright PPC management service includes:

  • Keyword research
  • Campaign creation
  • Ad group creation
  • Writing adverts and selecting landing pages
  • Configuring keyword bids, known as Cost Per Click (CPC)
  • Configuring advanced aspects such as position preference
  • Configuration of analytics and conversion tracking for conversion rate optimisation
  • Automated monthly reporting and on-going optimisation (PPC management)

For further information, or to arrange a free audit of your PPC account, contact our digital team today via the form below, at or on 01527 579555.