Search engine optimisation (SEO)

Search engine optimisation (SEO) is the process of optimising your website to ensure it is as search engine friendly as possible, following all of the big search engine’s best-practice guides for webmasters.

SEO is carried out to help a website gain as much organic search traffic as possible for its target keywords as this often forms the largest source of traffic to a website once it’s established.

SEO is not a quick-win and will require an investment in time and budget initially for a new website to gain good coverage on the first page of the search engines.

SEO can be a time consuming task that requires meticulous attention to detail as well as expertise and experience in working to search engine best practices to optimise pages.

Many of our clients come to us with websites that are not receiving as much organic search traffic as they might. They often ask us to optimise their site, which we can carry out as a one-off audit or, for larger sites that change frequently, on an on-going basis.

As a full-service marketing agency that carries out regular, large-scale web development projects, we are very experienced at building sites that are search engine optimised from launch and also evaluating live sites for SEO issues.

  • One-off site optimisation
  • Consultations and site audits
  • Reporting
  • Ongoing performance management
  • Analytics integration and analysis

For further information, or to arrange an appointment, contact our digital team today via the form below, at info@gough.co.uk or on 01527 579555.