Social advertising

Advertising on social media platforms differs from traditional social media management. It offers a lot more flexibility in ad creative and targeting options to really get your message in front of the right people. This can be done in many ways, which vary from platform to platform.

Gough Bailey Wright manages paid advertising campaigns across social networks including Facebook, Twitter and LinkedIn amongst other, less mature advertising platforms, such as Pinterest, Instagram and StumbleUpon. Social media advertising can be a great source of highly relevant traffic to your website while also a great way of increasing brand awareness.

It’s important to consider your target audience before choosing which platform might be best suited, for example a B2B campaign will often be better suited to LinkedIn, whereas many consumer facing campaigns will be a better fit on Facebook or Twitter. In many cases a combination of these may be necessary to achieve your objectives.

Many of these platforms offer retargeting so you can target your existing customer database or website visitors when they visit social media sites.

The complexities of these advertising platforms can require significant investment in time and resources to get the most from them, which is where we come in. We have extensive experience at running many successful paid social advertising campaigns for clients. This experience means we can advise you on the best platforms to use in order to meet your particular objectives.

For further information, or to arrange an appointment, contact our digital team today via the form below, at info@gough.co.uk or on 01527 579555.