The job
British Lofts didn’t exist twelve months ago. No brand, no leads, no work, nothing to show it was worth trusting with anyone’s roof.
Now it’s a different problem: a dependable pipeline of demand, and staying in control of the business levers as it grows, another depot, another installer, another van, another team.
GAS built the brand from nothing, on trust and quality. Built demand to match the budget and the ambition, and a marketing engine that scales with every hire, kept efficient by AI and automation.
Partnership basis: equity, shared risk, profits go straight back into growing the business.
The toolbox
GAS built this from nothing. The name, the brand, the proposition behind it. Then thewebsite, the social channels, the content to fill them, a proper shoot to put a real face onit. Meta ads, press ads, leaflets through doors, livery on the vans, merchandise on site.
Get noticed
The 17-point loft health check is the reason to trust British Lofts over anyone else in the South West, and it runs through the whole story: branding, vans, leaflets and Meta ads carrying one message before anyone lands on the landing page. Nobody else checks a loft this thoroughly.
Branding
We got British Lofts to make a promise that everything else hangs off: nobody checks a loft more thoroughly.
Logo creation
A logo that looks established and trustworthy from day one, because a new firm can't afford to look too new.
Livery design
The 17-point check, parked on every street the vans work in.
PRINTED LEAFLETS, MAILERS, LETTERS,
T-SHIRTS & ADVERTS
Through the door, on the shirt, in the local paper. Same message, so it's recognised and trusted before it's read.
WEBSITE DESIGN & DEVELOPMENT
Built to finish what the van and the leaflet started: a booked health check.
Social
Built to finish what the van and the leaflet started: a booked health check.
Get found
Landing pages that prove claims, not just make them: the17-point health check rewritten from a surveyor’s checklist into 17 questions that matter to a homeowner, so “thorough”means something specific before anyone books.
Content
Built to finish what the van and the leaflet started: a booked health check.
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Film
Real people on real jobs, so the face at the door is familiar. A face they've already seen.
Get slick
Most business owners are good at the trade and bad at what happens after someone enquires.
An enquiry on its own is nothing: GAS nurtures it, qualifies it, and gets it booked in by a callhandling team while the interest’s still there, not three days later when it’s gone cold. Book it,and a confirmation goes straight out naming who’s coming and when, so a stranger at the doordoesn’t feel like one. Every one of the 17 points goes into the system as it’s checked, so thequote and the follow-up are ready before the installer’s back in the van.
An enquiry on its own is nothing: GAS nurtures it, qualifies it, and gets it booked in by a callhandling team while the interest’s still there, not three days later when it’s gone cold. Book it,and a confirmation goes straight out naming who’s coming and when, so a stranger at the doordoesn’t feel like one. Every one of the 17 points goes into the system as it’s checked, so thequote and the follow-up are ready before the installer’s back in the van.
CALL HANDLING
Strike while the iron's hot. A call handling team rings back while the interest is warm, not three days later.
AUTOMATED NURTURE
Every enquiry lands in one system and gets a reply in minutes, day or night. Nothing waits for someone to get round to it.
SMS AND EMAIL
Confirmed the moment it's booked: who's coming, and when. Reminders follow, so nobody's out when the van turns up.
APPOINTMENT SETTING
Booked straight into the owners/surveyors' live calendars. No double bookings, no wasted mornings.
QUALIFICATION
The right questions asked before anyone's booked, so the diary fills with jobs worth driving to.
REPORTING
Every enquiry tracked from first click to signed quote. Plain numbers, so the next lead costs less.
REVIEWS & RECOMMENDATIONS
Job done, review requested while the customer's still pleased. The next enquiry starts with someone they trust.
AUTOMATED NURTURE
Every enquiry lands in one system and gets a reply in minutes, day or night. Nothing waits for someone to get round to it.
SMS AND EMAIL
Confirmed the moment it's booked: who's coming, and when. Reminders follow, so nobody's out when the van turns up.
CALL HANDLING
Strike while the iron's hot. A call handling team rings back while the interest is warm, not three days later.
APPOINTMENT SETTING
Booked straight into the owners/surveyors' live calendars. No double bookings, no wasted mornings.
QUALIFICATION
The right questions asked before anyone's booked, so the diary fills with jobs worth driving to.
REVIEWS & RECOMMENDATIONS
Job done, review requested while the customer's still pleased. The next enquiry starts with someone they trust.
REPORTING
Every enquiry tracked from first click to signed quote. Plain numbers, so the next lead costs less.
The Results
Most business owners are good at the trade and bad at what happens after someone enquires.
An enquiry on its own is nothing: GAS nurtures it, qualifies it, and gets it booked in by a callhandling team while the interest’s still there, not three days later when it’s gone cold. Book it,and a confirmation goes straight out naming who’s coming and when, so a stranger at the doordoesn’t feel like one. Every one of the 17 points goes into the system as it’s checked, so thequote and the follow-up are ready before the installer’s back in the van.
An enquiry on its own is nothing: GAS nurtures it, qualifies it, and gets it booked in by a callhandling team while the interest’s still there, not three days later when it’s gone cold. Book it,and a confirmation goes straight out naming who’s coming and when, so a stranger at the doordoesn’t feel like one. Every one of the 17 points goes into the system as it’s checked, so thequote and the follow-up are ready before the installer’s back in the van.
THE AMBITION
Lee Millington
Owner, British Lofts
