Beyond traditional marketing

If you’re a home builder that need to sell units, a growing retailer that requires new store planning consents, a kitchen manufacturer wanting to launch a new range to independent retail, or even a visitor destination that needs to appeal to a new audience - our approach goes beyond traditional marketing by focusing on the subtle triggers that drive buying behaviour, loyalty and advocacy

Memorable brands

Creating a brand is more than logos and taglines; it's about crafting a story that speaks to the heart of your audience.

By understanding the economic, social, and psychological factors that influence your audience’s behaviour, we ensure your brand stands out, and more importantly, is trusted. 

Emotion-driven creative

We deliver big ideas that do more than just catch the eye – they engage the mind and connect on a human level.

We understand that every colour, shape, and layout has a psychological impact, influencing how your brand is perceived and interacted with. We tailor each piece of your work to evoke specific emotions and actions from your audience.

Whether it’s a TV commercial, website layout, marketing brochure, social asset, or a branding element. This approach leads to work that is beautiful and also effective in achieving your business' objectives.

PR brand presence

Transforming your brand's voice into an industry-leading force, our PR offer elevates your presence.

We make sure your brand stands out by turning casual listeners into your biggest fans with engaging stories. Our approach involves making strong connections with the community and effectively dealing with any challenges that come your way, keeping your brand's image safe and sound.

We're also on top of handling tough situations before they blow up, making sure your brand is always seen in a good light. Plus, we've got great relationships with the media, so your stories get the attention they deserve. Our goal is to make your brand not just noticed but actively sought after, creating real and lasting connections beyond just ads.

Engaging social media

We boost your brand's online presence by creating content that sparks conversations and turns followers into loyal fans.

Our strategy focuses on building strong relationships with your audience across social platforms, ensuring your message hits home and stands out in a crowded digital world.

We're always on the lookout for the latest trends and tools to keep our clients ahead of the curve, ensuring your message is heard loud and clear. Let us keep the conversation going and your audience engaged.

Data-driven performance marketing

Every click and interaction is an opportunity to learn and optimise.

We leverage our expertise in behavioural science to understand what drives your audience's online actions. From SEO and affiliates to PPC and email marketing.

We focus beyond driving traffic to meaningful engagement that leads to conversions by implementing tailor-made marketing strategies. Prioritising effectiveness, we continuously analyse performance data, fine-tuning our tactics to ensure the highest possible return on your investment.

Content that connects

Great Content Marketing is telling stories that engage and inspire.

We create content that can influence thoughts, feelings and actions, and we use this to drive awareness, traffic, and build trust in your brand. 

We tailor each piece to meet the unique needs and behaviours of your audience. Whether it’s through blogs, whitepapers, or video content, we focus on delivering value, building trust, and establishing your brand as thought leader. 

User-centred websites

To stand out from competitors you need a website where users can complete the key actions seamlessly.

This involves deeply understanding your audience's behaviour online, as well as the latest technology and optimising the website for the major search engines.

Our web design and development service combines UX/UI design, strategic customer journey planning, and conversion rate optimisation (CRO) to boost your online presence. We tailor every aspect of your website to reflect your brand's unique identity while ensuring a seamless and engaging user experience.

Community & Stakeholder Engagement

We’re experts in helping secure planning consents with effective stakeholder engagement and our full range of award-winning engagement services.

These include strategy development, stakeholder mapping, public consultations, events and all the related communications tools, all efficiently delivered from under one roof.

These services are naturally followed by ongoing stakeholder relationships and responsive community liaison during construction works, with protecting brand reputations at the heart of everything we do.

Our crisis communications expertise also benefits clients in the property development industry. We hope you never need it, but it’s here if you do!

"The Gough team have been excellent in supporting our development proposals by leading on planning consultation. They managed to create high quality materials, and organise and host a highly attended event in a short period of time.

Richard and his team diligently respond to community feedback, which helps to create a holistic development scheme. It is a great asset to work with Gough!"

Sean Molyneux

Planning Manager, Trenport

The Gough team handled the complicated project with skill, understanding and a steely determination to ensure all messages were conveyed clearly and all audiences engaged. They worked effectively and in a timely and sympathetic manner and we were not disappointed – local residents, businesses and key stakeholders felt that they had been fully engaged and informed.

Andrew L Smith

Director of Planning, Leicester City Council

"We have had the privilege of collaborating with Gough for years, relying on them for our press releases and media-related activities, as well as our new development public consultations.

Their remarkable responsiveness and expertise in producing high-quality content, regardless of project scale, has consistently exceeded our expectations."

Stephanie Wellington

Brand and Marketing Manager, Court Collaboration

"The team at Gough were invaluable when working with us. They quickly got to grips with an evolving brief in a complex stakeholder environment.

They demonstrated a clear understanding of the development and planning environment and their adaptable, responsive, and practical approach to delivery achieved high quality
outputs within tight deadlines."

Ken Harrison

Programme Director, East Midlands Development Company